Nova
Website Design
Website development
Nova is a microsite for a new smartwatch line, built to generate pre-launch buzz and leads. It drew 15,000+ visitors in its first month and converted 17% into pre-order signups.
More Project Details
Timeline
5 Weeks
Challenges
The product team needed a fast-loading, highly interactive landing page to mirror the innovation of the physical product. The brand also wanted smooth scroll-triggered animations to tell a visual story.
Solutions
Used Figma and Notion for design and coordination
Built the site in Framer with interactive Lottie animations to highlight product features
Tracked engagement and refined the page post-launch using Google Analytics
Outcome
The page became the company’s top-performing launch site to date, with a bounce rate of just 22% and significant social sharing.
